Kaleidoscope Fighting Lupus, formerly known as Molly’s Fund Fighting Lupus, approached Deux North for a complete rebrand and print/digital overhaul. As the company matured and was acquired by new management, they felt the need for a new, more professional look.
Lupus is a widespread and chronic autoimmune disease and is known as a kaleidoscope disease due to the many combinations of afflictions that may be present in each individual. It is also commonly accompanied by a facial rash in the shape of a butterfly. With this knowledge, we created a kaleidoscope-like mark out of butterflies.