The founders of Il Rimedio approached Deux North Studios to create the identity for a simple product with massive goals: eliminate the stigma of using hemp as a medicinal factor, empower women of all walks of life, and provide a holistic product to combat all types of stressors and PMS symptoms.
In order to elevate the conversation around hemp use
and women’s wellness, we first needed to elevate the aesthetic away from that of typical cannabis and PMS-related products. We sought to create a sleek and modern feel without falling into the “millennial” branding rut, pink-washing, or being aggressively feminine. We want women as well as men to feel not only comfortable but proud to purchase this product for themselves or the much deserving ladies in their lives.
What we achieved is an identity that is both accessible yet aspirational, professional yet friendly, authoritative yet humble.
Each detail and supporting graphic is intentional and directed at a consumer who cares for their health, the health of others, the beauty of their space, and the availability and legitimacy of alternate medications.