EC Electric approached us in need of a massive website redesign. They desired a new aesthetic to elevate the business and showcase their often overlooked or misunderstood services. They felt their enthusiasm for their craft was underrepresented by the current design and hoped to breathe more life into their brand.

What we created for them was a unique, modular, and completely custom experience. Subtle hints to circuitry and electrical connections were weaved throughout the whole experience by means of color coding, hover effects, and animations.

Created while working at Watson Creative.

 
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Photographer – Summer Luu

Photographer – Summer Luu

Photographer – Summer Luu

Photographer – Summer Luu

 
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Chown Hardware was in need of a modernized, user-friendly, fully responsive web presence with print collateral to match. Their products are world-class, eclectic, and high quality. Chown Hardware is a family owned and run business. Over the last 137 years, it has been built upon dedication to world travel and bringing the best products the world has to offer to their hubs of Portland,

Oregon and Bellevue, Washington. Their desired aesthetic is sophisticated and refined. It was my responsibility to marry Chown's ideals and values with their overall aesthetic. 

Created while working at Watson Creative.

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My solution was to bring light and space to both their print and digital collateral, allowing their exemplary products to breathe and become the center of attention. In order to do this, I sought to eliminate all unnecessary detail, refining all visuals and messaging to their purest forms. 

I created a family of custom icons to humanize and otherwise slightly austere look and entice the user to engage with and explore the website as much as possible. The minimalist result allowed the images, iconography, copy, and intricate functionalities to shine and delight potential customers. 

 
 
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Bank of Eastern Oregon approached us to modernize their web presence and refresh their existing branding. The Bank of Eastern Oregon has been serving their community for over seventy years, so the new branding and website needed to retain their current brand recognition within the older community while simultaneously extending their reach to younger generations. 

Our solutions were to update their colors, supply new, energetic assets in the form of patterns and photography, create a responsive and engaging website, and create a more iconic and refined identity.

Created while working at Watson Creative.

 
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The color scheme was tweaked to feel more rich and reliable. Though very close to the originals, the colors are deeper and more elegant, paying respect to the brand's history while strengthening positive subconscious connotations. The edit was meant to feel like an upgrade, not a departure.

The website was non-responsive, cramped, and quite outdated.

We created a modular website driven by big, beautiful photography, and supported by a new brand video, patterns, and subtle functionalities. The new design added an ample amount of white space around the elements, giving them room to breathe and command their own attention. This is the "get to know us" site, so it needed to be engaging and create a journey with the user.